Mickey D’s McMakeover – BusinessWeek
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Mickey D’s McMakeover Slideshow
Pallavi Gogoi of BusinessWeek writes about the first major design overhaul in 30 years for the 51-year-old fast food giant. “What will the new McDonald’s look like? “Think iPod: clean lines, simplicity,” says Miologos. The signature mansard roof? History. “The big red roof looks too dated today,” says John Bricker, creative director at design firm Gensler’s brand-strategy arm, Studio 585.” - excerpt from the May 15, 2006 article in BusinessWeek.
We think this is a great example of “green” because the company “has moved aggressively over the past three years to revamp its menu and attract a new breed of customer. It has added healthier items like premium salads targeted at women, and apple slices and skim milk for children.” - excerpt from the May 15, 2006 article in BusinessWeek.
In the interest of full disclosure, we at Green Arch Design Group, LLC are involved as an architecture firm in this facility makeover. We feel it is one of the most exciting series of projects we have ever been involved with.
